Prospect Development and  Marketing

Purpose:  To market our community and its assets with the ultimate goal of creating career sustaining employment opportunities for the residents of Lycoming County and the region.

Action Items:

...Create and design an “out-of-the box” approach to display our strengths and opportunities to the local community for support via local cable television shows, radio stations and newspapers.

...Create a plan to utilize local resources to design a competitive evaluation of our community compared to other communities to create attractive and easy to read marketing pieces to show the benefits of living and doing business in our County.

...Continue to refine a task force comprised of committee members and others that will be dedicated to being the “ED RESPONSE TEAM”.  Their responsibility is to have a tour planned to show our area at its best for prospect visits.

...Contribute each month to the Chamber Connection articles regarding prospect development and marketing efforts and assist in securing testimonials from local companies.   

...Contribute ideas, suggestions and opinions to the marketing material designed for economic development efforts.

...Review the effectiveness and cost of having an economic development billboard during the Little League World Series.

...Plan of the items needed and thoughts on becoming more involved with trade shows and local events.  ( i.e. college homecomings, Little League, etc.)