Lycoming County Visitors Bureau

Purpose:  The mission of the Lycoming County Visitors Bureau is to promote and increase tourism to Lycoming County and surrounding areas. 
 

Action Steps:

New…Develop a comprehensive sports marketing program to sell our new and existing sports venues to recreation sports events industry.

New…Explore the creation of a new train excursion during the Little League World Series the Friday of championship weekend.

New…Create a county-wide partnership for marketing purposes of all visitor-ready historical attractions in Lycoming County to include assets such as Millionaires’ Row National Historic District and the Muncy Historic District.

New…Work with and dedicate financial resources where necessary to regional and state-wide cultural and heritage tourism initiatives including the Underground Railroad, Pennsylvania Wilds Artisans and Route 15 By-way of the Arts programs.

New…Provide the necessary assistance to the Jersey Shore Borough and the communities in the Pine Creek Valley as they source the opportunities available to them as potential trail towns.

New…Grow the partnership developed in 2007 with the Bald Eagle Art League and maintain our joint participation in the First Fridays’ activities.

…Continue the work started in 2007 on the website.

…Maintain the Grand Slam Parade as an annual self-sustaining event through providing volunteer leadership, coordination and staffing.

…Create a tear-away map for our member businesses and tourists.

…Establish programs that support tourism as a significant and growing industry in our county and region through development of niche brochures and providing Familiarization (FAM) tours for tour operators, writers, VIC staff and local tourism industry representatives. 

…Coordinate and maintain a master tourism events calendar for Lycoming County.

…Create cooperative marketing initiatives between members for the purposes of tourism projects such as development of leisure and group tour packages and co-op advertising.

…Continue to expand the commitment of the Visitors Bureau through working subcommittees that include the following: Advertising and Grand Slam Parade.

…Develop a marketing program with an annual budget of $180,000.

…Continue to actively participate in the following regional partnerships:  Pennsylvania Wilds, Valleys of the Susquehanna, Lumber Heritage Region and Keystone Mountain Country for the purposes of securing funding for multi-county marketing programs.

…Assist with the development of proposed area attractions.

…Continue to build upon the good working relationship with the Pennsylvania Tourism Office in Harrisburg.